The business world is actively embracing interactive digital signage because of the growing popularity of dynamic digital information. That has a straightforward correlation with internal communication, since digital signage can improve it in so many ways.
Digital signage needs not only serve as advertisements. It can be a helpful tool for internal communication within an organization.
In this article let’s dive into the definition of digital signage and find out how it can be helpful in internal communication.
Digital signage explained
A digital installation known as “digital signage” shows video or multimedia content for educational or promotional reasons. It’s common almost everywhere. Thanks to digital signs or also called displays, we have a faster way of ordering food from fast food chains. We can purchase movie tickets, look up directions at museums, and view adverts at bus stops, airport gates, and airline terminals. All through these digital signages.
There are many benefits of digital signage in the workplace, therefore modern businesses do not hesitate to incorporate these in the office. Improved employee engagement and collaboration are only a few benefits of digital signages.
We can say that digital signage is made up of three essential elements:
- Digital signage content – it is a collection of audio, video, image, graphics, text, and other elements put together to convey specific stories for a variety of different purposes.
- Digital signage hardware – it includes things like screens, projectors, payment terminals, printers, cameras, etc.
- Digital signage software – it is infrastructure that makes it possible to create, distribute, manage, and analyze material that is shown on hardware.
Digital signage, as described by display technologies including LCD, LED, projection, and e-paper, is a category of “digital signage,” according to Wikipedia. That’s not all that is it though. Hardware alone is only a small part of digital signage. It is important to think about the functions, services, and technical capabilities of modern digital signs.
Digital signage content
Anything that is displayed on a screen, including text, photos, animations, video, and audio, is referred to as content. However “content” can also refer to the end product of combining different forms of media to construct a narrative.
Thus, the focus is on the total impression left on the target audience. Dynamic digital content draws in customers or bystanders, engages them through engagement, and gathers data for business insight.
Corporate signage can serve the purposes of knowledge sharing, scheduling meetings, coordinating events, and employee training.
Digital signage hardware
Digital screens, digital media players, projectors, and audio systems are examples of digital signage hardware.
These digital display screens are available in a range of sizes, resolutions, brightness levels, and interaction support. Examples include LCD/LED flat panels, projection screens, touchscreens, and more.
Digital media players contain the operating system and software programs required to run digital signage content. Those can be used to connect to these display systems. Certain digital media players can be mounted externally on stands or walls.
Digital signage software
Since so many programs offer different levels of features and are thus appropriate for different uses, it is difficult to provide a general definition of digital display software.
We can make a compromise by outlining the characteristics of the perfect digital signage software solution. Users of digital sign software should be able to quickly and easily develop digital display experiences that can include interaction, hardware integration, third-party service integration, and data collecting for analytics.
It should provide for complete flexibility in choosing multimedia formats. And should accept any design, layout, or storyboard. Collaboration and remote deployment should be made easier.
5 Internal Communication solutions with digital signage
Now that we know what digital signages are, we know they not only serve as advertisements, but can be a great tool for organizational communication. As we learned in our other article on How Good Internal Communication Looks In 2023, technology plays a huge role in business these days. Digital displays are the technological advancement that brings many benefits to internal communication.
Here we focus on the main 5 internal communication solutions that can be done with digital displays in the office.
1. Make announcing company news attractive
Digital signages can be used in a variety of ways to enhance internal communication within a company. Displaying company news like meeting times and events is one of the most popular uses of these displays.
The ability of digital signage to draw attention through the use of fun graphics, vibrant films, and distinctive fonts makes it attractive. Also, the displays employed by digital signages advance frequently. Quality digital signages continue to produce stunning visual quality using LCD and LED display technology. The size of video resolutions is increasing. The color spectrum is expanding and becoming more vivid.
The more attractive your company news will look like, the bigger the chance that employees will remember it. Digital signage has a very high recall rate.
2. Show off company dashboards
So that employees are aware of how their organization is doing, display the company dashboard to them. It will improve internal communication and let your employees see the potential benefits of their effort. Show important financial data for your company along with established goals and results.
Use analytical data to inform your team about the company’s current situation. Your employees will have a better understanding of your organization and be inspired to accomplish their goals through reports and statistics. A great at-a-glance snapshot of the key performance indicators of your organization’s development can easily be provided by the company dashboard.
3. Display social media feeds
Digital signage screens can broadcast interesting content from social media platforms. It will improve internal communication and make your company’s social presence known to your team. Run social media feeds from Workplace, Instagram, Slack, or any other network that your company uses.
Also, you can show off group photos of your colleagues on special events like company outings, conferences, travels, and vacations.
4. Use digital signage to measure engagement
The capacity of digital signage to spread your message is probably its greatest benefit, but it should also contribute in measuring its impact on how employees are interacting with it. For example, you can analyze the impact of messaging displayed on your displays and determine the kind of content that resonates with your employees and colleagues.
The most precise way to measure your communications is with a multichannel platform that enables you to insert QR codes into your digital displays. Direct your workers to a page on your intranet that has more information. That way QR codes not only give them a quick and simple method to interact with the signage, but they also let you know exactly who has done so.
5. Spread some positivity
It’s okay to occasionally have some fun even though your screens are meant to serve a serious purpose. In reality, incorporating humor into your plan for digital signage content can surprise and excite your audience, create a healthier, more lively workplace culture, and improve the employee experience.
There are several examples of humorous messages that have gone viral that were displayed on digital billboards along the side of the road or on networks of public transportation like the London Underground.
Just imagine what it could do for workplace morale if a brief humorous poem can inspire a warm response from Londoners at rush hour (perhaps the world’s toughest audience). Think about incorporating riddles, seasonal recipes, relevant puns, or even images from recent corporate events into your internal digital signage content.
It can be difficult for many companies to establish lasting relationships with their workforce. And it is clear that this is the case because companies are prevented from developing strong relationships with their workforce by big aspirations, tight deadlines, and little employee involvement.
To improve internal communication and build employee loyalty, use digital signage. It can help greatly to create healthy and successful internal communication mechanisms in your company rather than using more traditional means.
Make sure to check out our other articles on internal communication such as Effective internal communication strategies for remote teams.
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