Company culture is a system within the organization of its values and beliefs combined with the actions of employees. A lot of a company’s success is often based on how well its culture is working in the said environment.
First, read our articles on What is company culture and How to improve company culture.
There are many reasons why company culture, also known as organization culture, is important. In this article find out more on why company culture is important and which aspects matter the most.
Company culture speaks of the brand
In simple terms, company culture creates a brand the organization can stand out with. The better the organization culture, the happier are the employees which is the main goal. And happy employees are often keen on sharing positive feedback about their company to their friends and family, and potential new employees.
No wonder the world’s biggest companies such as Google, Microsoft, IMB and many others have shined with their company culture. By creating a good and successful one, they get recognized as valuable employees. That leads us to the next point where employees have firstly started to search for a work culture that would fit them the most.
Employees consider company culture before signing up for the job
By creating a good corganization culture you’ll be a strong candidate for attracting and keeping talent. As much of the day is spent working, it is not only the work itself that matters, but also other working conditions.
For example, if the work is done in an office, the layout of the office is also important, based on the culture of the organization. For example, closed spaces indicate a more rigid culture based on rules and regulations. On the other hand, more open and spacious spaces immediately indicate that employees are given the opportunity to be creative and open to sharing new ideas.
When it comes to organization culture, there are many other things to consider besides the office space such as:
- Open communication
- Mutual trust
- Caring and respect
- Programs for employees such as mentoring or team building
- Availability for feedback
- Good leadership
- Fairness to employees and the work done
- Sense of purpose etc.
All of these things are something employees can and do look into before finding a company whose values align with theirs. And if you want to keep your employees for the long term, improving your organization culture is something to think about.
Company culture greatly impacts performance
According to studies and various reports, organization culture directly affects performance and, more crucially, the happiness of your employees. In order to solve both of these issues, a healthy culture strikes the right balance based on shared business values.
Nowadays understanding mental health as an organization is more important than ever before. It involves making sure your employees are feeling good, not losing motivation or getting burned out. That will lead to happier employees and greater work performance.
However if the organization culture is disorganized and lacking structure, your employees might not perform very well.
Wondering why company culture is important is the first step to make sure your company is doing it right. By evaluating your company culture you are making sure that your employees are satisfied. That however leads to efficient work that benefits the company.