A company’s ability to communicate effectively is crucial to its success. Internal communications have a direct impact on the bottom line by affecting important success factors including employee happiness, retention, engagement, and performance. If you want to improve your company’s internal communication, you should define KPIs for your company’s communication. This will help you to identify weaknesses, understand what needs to be improved and measure progress.
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Let’s dive into this article and find out what are the most commonly used organizational communication evaluation KPIs.
Why evaluate internal COMMUNICATION
Identifying the key performance indicators (KPIs) will allow you to assess the effectiveness of your internal communications strategy on your company. Monitoring each of those KPIs for communication can show you which aspects of your strategy are effective.
They also provide you with actual data. The greatest way to determine whether your business initiatives are effective and receive detailed communication metrics and insights is to have a number to track over time. With the aid of analytics, you can decide what is best for your company in a data-driven manner.
These KPIs also reveal whether everyone is on the same page. All employees should be aligned with one another and the same purpose through internal communication. Knowing where there are gaps in communication can help you unify all employees. It also helps to carry out the company’s objective in the most efficient, effective way possible.
Best KPIs for internal communications
Here are some of our favorite KPIs to use for communication evaluation that you could use.
Employee awareness and feedback
Did you know that 74% of workers believe they are not receiving all corporate news and information? A crucial internal communication metric to monitor is determining how informed your employees are about the communications procedures you have in place. Or how aware they are of the content you’re putting out there.
To determine whether your employees are receiving the communications you are sending out, set a baseline and then ask them if they are and, if not, why. You can identify areas in which your communications may need improvement by assessing awareness and interest.
Open, read and click rates
Additionally, add components to your communications. Like event sign-up forms and other links to see if employees are actively engaging with them. This will enable you to determine whether users are actually engaging with your material and taking the steps you’ve recommended. Even though they might just open an email.
The open, read, and click rates of your emails and other messages will show whether people are paying attention to what you have to say. Even though on their own these do not provide a whole picture of the efficacy of your approach to communications.
A certain proportion of employees will show active interest rather than merely passive consumption. Likes, shares, and comments on your messaging or blog posts are examples of social marketing KPIs that may be used to gauge this involvement.
This will give you a good idea of how well your internal communications are working. Since the average read-rate for emails sent to the entire organization is approximately 37%.
It is impossible to overstate the impact of converting your employees into passionate brand ambassadors; it is a natural, approachable way to introduce audiences to your business.
An effective indicator of how connected your team members feel to your business and how comfortable they are using your various communication platforms is how frequently your material is shared, liked, and circulated by them.
Finding any problems with these corporate communication metrics can help you decide where, when, and how to release material in the future, perhaps enabling you to make the most of this potent resource.
Some of the digital metrics mentioned above are offered by the majority of intranets and communication platforms. Employee surveys can also be used in place of or in addition to other methods to gauge awareness, interest, and engagement.
The most popular measurement method for internal communications is still surveys. They range from in-depth yearly surveys to brief ongoing polls on a specific topic. You will receive quantitative and qualitative metrics of employee awareness depending on your survey questions.
So these are some of the organizational communication evaluation KPIs that can be measured in your company. moving forward from now on you can decide which ones will most likely be working for your company.
Make sure to see our other articles on communication such as How to improve organizational communication and Why organizational communication is important.
Check out other articles on KPIs such as What are employee recognition evaluation KPIs and What are employee engagement evaluation KPIs.