What makes Red Bull company culture special

In this article, we’ll look closer at what makes Red Bull’s culture unique, including the organization’s mission, values, and focus on sustainability and diversity.

Red Bull is a globally acknowledged energy drink company founded in Austria in 1984. The company is known for its unique and adventurous marketing campaigns and commitment to promoting extreme sports and a youthful, active lifestyle. But beyond its bold branding, Red Bull is also known for its distinctive company culture.

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Red Bull’s culture is defined by its mission to “give wings to people and ideas.” Indeed, this mission in the company focuses on promoting creativity, innovation, and the pursuit of personal passions. Red Bull encourages its employees to think outside the box and take risks to achieve their goals.

Red Bull gives wings

Red Bull company mission

The company has developed a culture of creativity and innovation, focusing on inspiring and empowering people to pursue their passions. It is not just about selling energy drinks but providing a platform for individuals to reach their full potential.

Give wings to people and ideas.

This mission has been the ambitious force behind the company’s global success and has enabled it to become one of the most recognizable brands in the world. Red Bull’s mission is to bring out the best in everyone. Red Bull has created various initiatives to bring people together and encourage them to reach their goals.

The company sponsors various events, from extreme sports and music festivals to entrepreneurial competitions and educational programs. Therefore, through its various initiatives and partnerships, Red Bull creates an environment where individuals can reach their full potential and positively impact the world.

Red Bull company values

Red Bull values innovation and creativity. The company is determined to stay ahead of the curve and make sure its products are constantly evolving. Employees are encouraged to think outside the box and develop new ideas. Red Bull also invests in research and development to ensure its products are always cutting-edge.

The company also has a strong focus on cooperation. Red Bull is a team-oriented organization that encourages employees to collaborate and share ideas. Therefore this approach has allowed the company to develop some of its most successful products and campaigns.

  • Passion: Strive to be the best at work.
  • Innovation: Develop new ideas and solutions.
  • Collaboration: The company employees to work together to achieve their goals.
  • Quality: Producing quality products.
Red Bull company culture


Red Bull is passionate about providing its customers with the highest quality energy drinks and innovative products. They strive to stay ahead of the competition and continuously introduce new flavors and products to remain relevant in the industry.

Red Bull has developed an extensive network of partnerships and collaborations with top athletes, musicians, and influencers to extend their reach and impact as part of their passion and commitment to their customers.


Red Bull embraces innovation and is always looking to push the boundaries and develop new ideas to improve their products and services. Therefore, they constantly work with their partners and customers to create new flavors, products, and marketing campaigns designed to inspire and excite them.

A great example is their Red Bull X-Fighters series which allows extreme sports athletes to showcase their skills and compete for the world champion title.


Red Bull places a high value on collaborations and partnerships. They seek opportunities to work with other brands, creatives, and influencers to create unique and exciting content that resonates with their target audience.

They also value collaborations within their team and look to foster an open and creative environment. The place where ideas are shared and can bring innovations brought to life.


Red Bull is committed to providing their customers with the highest quality energy drinks and products. However, they focus on using only the best ingredients and innovative technology to ensure that customers receive a superior product.

Red Bull also has strict quality control processes to ensure that every product is up to its standards before it releases to the market.

Benefits of working at Red Bull

Red Bull offers several benefits for its employees, including.

  • Flexible working hours. To work when it is most convenient.
  • Competitive salaries. For providing employees with a fair and equitable compensation package.
  • Professional development. Likewise, the company allows its employees to attend professional development courses and workshops.
  • Fun atmosphere. Red Bull has a fun and relaxed atmosphere that encourages creativity and collaboration.

Final thoughts

In conclusion, Red Bull’s company culture focuses on sustainability, the environment, and diversity. Red Bull’s commitment to sustainability and the environment has resulted in numerous initiatives. Notably, they have reduced their carbon footprint and improved their energy efficiency. 

Additionally, the company has a solid commitment to workplace diversity: its hiring practices, employee development programs, and overall positive work environment. Red Bull’s commitment to sustainability, the environment, and diversity has resulted in a company culture that is both socially responsible and profitable.

Finally, if you are interested, look at Google’s company culture and P&G’s company culture.

About the author

I am a Girl, that wants to live a Simple Life, and I am in a search of the recipe for happiness.  I invite you to join me on this journey! It will be an exciting adventure in which we will look for the simplicity of life, joy in everyday things, and free time outside the usual hustle and bustle.